Thursday, December 21, 2017

PBA Performance Task

A PBA or a Performance Based Assessment, is the measure of a student's ability to apply the skills and knowledge learned from a certain unit(s) of study. The assessment also accurately measures numerous specific course standards. Our topic we have focused on for this PBA revolves around promotional videos and we are promoting Anahola Marketplace. Promotional videos influence society nationwide. They are very beneficial in promoting businesses, products, services, etc. The main purpose of a promotional video is meant to benefit and advocate various aspects of society, in which, I find to be the main influence on the minds of individuals around the world and also very persuasive on the actions and decisions of the youth and generations today. In the media field, our Performance Based Assessments focus around one certain topic, in this case ours is promotional videos, being one of many various components in the field of digital media.

For us, the biggest challenge was trying to get b-roll. The interviews we shot were done fairly well and we have numerous interviews of numerous vendors at the Anahola Marketplace. They were closed the day we had set up to film, but with the amount of interviews and other sources, we were able to pull through and come out with a video. We took pictures and screencasts of our interviewees and some things they've mentioned during their interviews. We could have done a little better, but in the time given and the bare minimum of b-roll that we had, I think we did a fairly well done job. However, there will always be room for improvement.

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Friday, November 17, 2017

Photo Challenge

We recently finished a 15-day photo challenge. This challenge was based on selected themes and CAPs.  Each day of the photo challenge, there'd be a critique led by a different student. I led the critique for the day themed "hats" and the CAPs for that day were grouping and focal point. Throughout this process, I only had knowledge based off of research we did previously and then as it continued, I learned some skills and improved. I did confuse myself on a few of the CAPs, but I realized my strengths and weaknesses in photography. Sometimes throughout the process, I didn't quite capture the CAPs, but in many of the pictures I did a fairly good job. However, I did miss a couple days. My photo for the first day of the photo challenge which was "culture" and the CAPs were Rule of thirds, Low angle, was my best photo because I really put a lot of thought into it and just tried to really focus on the theme, the only thing I didn't really capture was Low angle.  I learned to notice the little things that really set the photo off perfection and to focus more on being original and creative with photography.

ALD 4.1 Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2 Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses. 

Wednesday, November 15, 2017

Digital Manipulation

Surrealism was founded by Andre' Breton during the Surrealist Manifesto of 1924. The art of surrealism is meant to access the unconscious mind in bypassing reason and rationality. My first surrealism concept was a simple 2 image composite. I took a picture of a pitcher and a closeup of a baseball and I cut out the baseball and the pitcher and set the pitcher on top of the baseball. My message in the concept was to "Be on top of your game". For my second concept, I wanted to take pictures of either the sunset/stars in the sky, silhouette of either a boy or a girl and a closeup of an eyeball; I'd take the silhouette of the person and set there head where the pupil of the eye would be and behind the silhouette of the person, I'd most likely take the image of the stars in the sky (representing the universe) and in this concept I planned for my message to symbolize "If you could see yourself through my eyes" (In my eyes you are my universe). For my final concept, my 4 images included a rule of thirds closeup of an ear with a background, a closeup of an eye, and an arm reaching out and touching something (point of view). In this concept I wanted the message to be "See by hearing" (a blind person may not be able to see, but they can still hear and the use hearing as their sight). Presenting each of my concepts before actually creating them was of some help. I'm not that good at these sort of projects, I am also very limited in skill for this project. I tried to go simpler with my concept choices. My third concept presents my most powerful message which was "See by Hearing", but I was also having a difficult time in taking my pictures and figuring out placement and trying to get the eye close enough for you to be able to see the reflection.

Concept 1: "Be on top of your game."
Hexadecimal colors  are numbers used to represent colors in computing applications, HTML, CSS, etc. RGB deals with the web while CMYK deals with printed materials. Lossy compression is the reduction of data size for storage. Lossless compression is to decompress every piece of data back to its original form without the loss of quality. PNG and RAW image formats are lossless, meanwhile JPG and GIF image formats often lose some data and quality after being converted. Complexity and size of digital files matter in relations to data storage limits because as the size of the file increases, the more storage space will decrease. In raster, you practically paint, blend and soften transitions. In vector, it's more like a contour or outline and creating an image using tiles varying in shapes and sizes. Multi-leveled images can be converted to binary images in error diffusion. 

Concept 3: "See by hearing."

Technology and productivity are essential in digital media. Well, if there was no technology, you could use painting and drawing to create a surrealist image, even crafts could be used. It'll be much more time consuming and there will be several material limitations depending on what you decide to do as an alternative to technology. For example, if you decide to draw a surrealist image, it would just be like using technology because you could shade, blend, shape, etc. Your image would be much more precise and detailed. My best was still not my best. If I had more skill and knowledge in technology and creating the surrealism image, then I think my end product would have been much better. I wasn't sure of how to do certain things or what was best for certain things. I tried my best to try and create my ideal surrealism image. If I spent more time and tried not to rush then I would've done a better job. I think if I would redo my surrealism image it would have a much improved result.

Surrealism Critique Results:

Check out my screencast belowU+2193.svg

ALD 1.1: Assess how mathematics is used to create and manipulate digital media.
ALD 1.2: Assess how changes in digital technology affects the creation and manipulation of media content.

Sunday, October 15, 2017

Hiki No Video

Our story revolves around Mrs. Falavinha and her life as she came to the United States from Colombia. She had her family and a career in Columbia, but she never had the person that she wanted to share her life with. However, she met someone from the United States whom she married and moved to Florida where he was already established. Mrs. Falavinha had to leave her family and profession back in Columbia.

Mrs. Falavinha struggled with the alteration from one life to a new one, but it never stopped her; "you have a new goal, so you start planning your new life, and you are in love... So you say, “Okay, it’s time for me to move on”". She knew what she wanted to be and what she wanted to do in order to succeed in her new life. Some things that could be learned from this story are that you should steer clear and overcome any obstacles that come your way. A path to success is a priority. You must motivate yourself to move on and overcome your struggles.

The purpose of the Digital Millennium Copyright Act is to make the production and spread of information of devices, technology, or services intended to evade measures that control access to copyrighted works; whether or not there is an actual violation of copyright itself, the DMCA also criminalizes the act of shunning an access control. Copyright infringement is the act of contravening any exclusive rights acknowledged by the federal copyright act of a copyright owner. The consequences of these acts are a fine of $150,000 (cash) or jail time. "Fair use" is where those criminal acts could be void, by getting permission and coming to an agreement with the owner of the content.

You need permission to film a person or at any location. If you don't get the permission of a person to film them or if you catch someone in your film in the background or anything else without permission, then you'll be in a predicament. Same as for the filming location, you need permission to film in certain locations. To avoid these complications, you are required a "Video Release Form", which provides you permission with filming person(s) and in locations.

In conclusion, we did fairly well, but could have done much better. It was difficult most of the time. We really overused time focusing on one thing rather than trying to take time and use it in a manner that everything could get done and slowly progress together. I feel as if we were somewhat stressed about deadlines. I know in my head personally, I was over analyzing things and then when I realize what I was thinking, I try to think simpler and then it's just a big conflict in my head. Our B-roll could have been worked on, along with some editing. Next time, we would have better time management, would have more editing experience and can improve on the tribulations that took place in this first video and progress from here on.

ALD 3.1 Evaluate the relationship between digital technology and criminal activity for its affect on the digital marketplace.
ALD 3.2 Evaluate legal and ethical behavior related to the creation, use, and distribution of digital content that minimizes the risk of legal or moral consequence.

Monday, September 18, 2017

Practice Story

First of all, we need to choose our interviewee. Since we were required to shoot our practice story during class time, we needed a practice story that we'd be able to move through the school settings and relate the topic to school itself. So, we chose Haylee as our interviewee and our story would mostly revolve around her volleyball diet and performance in sports and academics. For her diet, we were able to get b-roll sequences of her in the cafeteria or on the picnic table (making/eating her lunch); academics, we shot in class (doing homework) and for performance in volleyball, we would go to the gym to catch our b-roll (volleyball game). For our roles in our group, on our first take of the interview, I was the interviewer and Haylee of course the interviewee and Cherish was the director. We had to re-shoot the interview to get reinstated questions in the answers from our interviewee. I stayed back in class to edit the b-roll, while Cherish and Haylee went out to shoot "Interview Take 2". We all shifted/had a  part with each role as the production process progressed. We worked together and were committed as a team to look over our script and get the b-roll and shots we needed, so it was beneficial to the team as we helped one another out, worked together to get what we needed and talked over our ideas and decisions. 

While filming, safety is a concern. The environment could be a safety concern, along with the equipment you have with you. Safety is your number one priority in filming. Trying to get shots and sequences may put you at a safety risk depending on where (environment) you are filming at. You need to be aware of your surroundings and possible risks. Our main story  revolves around the Healing Horses organization. Possible risks are animal shots and filming in that sort of environment where what could happen is unpredictable in timing. You have to be aware that there are animals and children and people around you. Most likely, the environment is a safety concern. Also, you have to be considerate of the people of the organization. Your equipment must be taken care of and kept with you at all times. You have to anticipate anything that could possibly happen before it even happens.

For our critique results, 82% of the class gave us 2's and 18% scored us a 1. We could have edited a bit better. There were a few things we could have put a little more thought into. I think that we could do with some guidance and support because there is great potential. Editing; we could have done a more thorough look over to catch the little problems. There was a jump cut between the beginning to middle of the practice story that we could have fixed. However, we needed to work with the Nat sounds and voice overs. Which then brings up the audio levels. Our Nat sounds were heard more than they should have been. Our voice overs weren't heard as well as they should have been because of the volume level of the Nat sounds. We planned outside of school meetings to get our b-roll sequences because there were  shots that we needed of Haylee's performance in volleyball; we met at one of the volleyball games and caught many b-roll's from warm ups and a little bit of the game. In certain shots the lighting wasn't very good, but after that, the lighting got better and we were able to get some really good shots of the game. There are various edits that could have been made. The transitions could have been done a little better. On the up side, our interview composition was done well, although, there was a section of the background that was white and the exposure of the section was somewhat distracting. Certain obstacles that would've been fairly easy to avoid are minor in a practice story, but very important in the actual story that is to be submitted. Overall, even though there were improvements and alterations to be made, there is potential. After this practice story experience, the exposure to the class critiques, learning what could have been done and the guidance is beneficial in the production of our Hiki No story.

ALD 6.1: Anticipate potential health and wellness concerns while operating computing devices in order to enhance workplace safety.

Friday, September 1, 2017

Interview Composition

The difference between a host or reporter shot and an interview shot would be more of a quick shot of the reporter in which the reporter/host is looking at the camera/cameraman and speaking/looking to the audience. The reporter would be centered in the frame, whereas, for the interview shot, the interviewer is a fair distance from the interviewee. The interviewer is set on either side of the camera as the interviewee is looking away from the camera at the reporter. The lighting should be illuminating the subjects face, but not to much where the their face is to bright; the background should be set as a frame so there won't be any distractions or objects that take away or even add the interviewees shot, for example, a flat wall, fence, or any flat surfaces (a flat surfaced background should never be shot); the background must be related to the topic and must support your subject. Any flat surface backgrounds take away from the topic and cause the entire frame to have little to no interest. The background should support your topic and your interviewee; a slightly blurred background with the cameras focus on the subject is perfect, with light slightly illuminating the subjects face and no distracting or unnecessary objects obstructing the shot in any way. Overall, there should be a great deal of rule of thirds for the interview shot.

I believe that all factors are key to shooting a successful interview: getting a good shot, making the interviewee comfortable, being a good director, testing & recording high quality audio, or asking follow up questions. Having a comfortable interviewee and a good director are a must. The main part of a successful interview would need a interviewee and director, without them, there is no interview whatsoever. I would suggest to make the process easier would be for you to have all components of your interview planned and looked over. When you actually shoot the interview, everything will be set and already thought through and if it has been looked over and evaluated then, any possible problems would have already been solved before they even occurred. You definitely need to apply "the line" and all other key components.

The background should be more compressed so it's not too distracting.

The lighting is a bit to bright
The focus is on the interviewee, but background is distracting
ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Tuesday, August 22, 2017


Cinemagraph 1

For my first cinemagraph, I have a quick video of my sister sliding into home base at her softball practice. I plan to keep her still when she's in the slide. The part of the video that will be in motion would be the dirt flowing away in the wind from her slide.

Cinemagraph 1 Reflection
My first cinema graph of my sister still in the process of her slide and the dirt flowing away from her set in motion was very difficult. I had to try and set the still frame in the process of her slide, but I also had to choose how much of the video I was going to import into frames because the video was only seconds long and I planned to catch the dirt continuously flowing away from her. I was able to do part of that, but the loops a little quick which I was trying to fix, but I could only try to slow the video down. Other than that complication it's a decent cinema graph for my first one.

Cinemagraph 2

For my cinemagraph 2, I have a video of 3 of my friends feet. I plan on making this cinemagraph more focused on smaller movement. When I choose to put a subject in motion, it'll be of either the little toe movements from the center friend/the leg twitch of the left hand-side friend/the quick step from the third friend. Most likely since I am trying to focus more on the smaller motion, I'd do either the center or left hand-side friend idea.

Cinemagraph 2 Reflection
My second cinemagraph of my 3 friends feet and legs was fairly simple. I was more focused on smaller movement which was the center friends toes moving. That was a little difficult, but only because when she moved her toed, her whole foot flexed. I needed to get her toe movement only, so I had to zoom in close when I was creating my mask, so I could get in close enough to only capture her toe movement without getting another part of her foot flex along with her toes. I think that one came out pretty good, because I redid it a few times just to try and get a small portion of movement and it was still difficult.

Cinemagraph 3
For my cinemagraph 3, I have a video of 2 view points, I positioned the camera on the side of the car door facing out the window shooting into the side view mirror and in the mirrors reflection, there are cars going by. It is also raining. I was planning on keeping the rain drops on the window or mirror in motion while keeping a frame still where in the mirrors reflection the car that should be driving by is kept still. I might even try keeping the reflection in the mirror moving and the rest still.

Cinemagraph 3 Reflection
My third cinemagraph turned out okay, there's a little camera movement so it kind of throws off my plan a little. I decided to make the reflection in the mirror move with all the rest of the video still. I actually tried to capture a little lest movement from the camera, but I couldn't get the shot I wanted because I needed a certain angle and I had to hold my phone on the side of the door. It turned out fairly well, but theres still a lot more edits that I could've made to try and get the focus of the movement in the reflection sharpened.

ALD 4.1: Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2: Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.